Case Study: Three Steps To Better Media Coverage


How to write a professional press release? What are the standards of writing a press release? How can you use a release in the most effective way? If you are someone

who is looking for some answers for the above questions then you are at the right place, reading the right article.

You see a lot of people out there think of media coverages to be a cost effective way or marketing but honestly, there are several other factors that you need to consider while jotting down a press release and there are a lot of things you require in order to make a press release effective.

1-Always remember that your press release is just a single step that you take when it comes to your earned media and it is just the beginning of your campaign for your media coverage. You have to work on a lot of other things other than your press release and those media efforts include a proper communication plan, a proper timetable and a proper marketing strategy. Moreover, if you want your campaign to reach out to masses then you have to make sure that your relationships and links with other journalists and editors are just great. Remember that your basic motto is to generate a dialogue between your spokesperson and your media outlet so that your company and your organization can be discussed in a positive way. Says Akshat from NewswireNEXT (https://newswirenext.com/).

The first step is to create a potent press list and after that you need to identify the top 8 or 10 media outlets that you would like to cover your news. After that you have to introduce yourself to a single important person let’s say a journalist or an editor of each of those 10 media outlets. In short, you have to make links and build a good relationship with those outlets that are the best for your company/organization.

2-Your press release needs to be extraordinary and attractive because you cannot expect extraordinary results with an ordinary release.

Here are a few ways that can help you shape your releases that engage reporters; Always be judicious while you are crafting your release. Remember that the hard news should always be sent to the media outlets asap and you should not be sending the soft news or features in urgency. In short, always go for the news that will grab the attention of all the readers out there.

Try your best to highlight your organization in the best possible positive way. You should make your organization and your leadership seem as an expert in the eyes of the public and the media outlets that will benefit you. This way more and more people will get attracted towards you and they would want to know more insights about the organization you run. Says Roger from Ed Cal Media Agency.

3-Follow up your press releases and this is something extremely serious if you really want your press release to reach out to the masses. You see the thing is that every journalist gets thousands of mails, messages and press releases so it can be difficult for him or her to notice yours. Now, this is where your follow up works. You have to work on your follow up calls that actually generate story placement and interviews.

These are the three major steps that you need to follow and use while crafting and distributing your press release. So, make sure to follow these tips and we assure you that your releases and your organization will do pretty good and your campaign will also be just as successful as you want it to be.

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